What Are Sales Funnels? | Visualizing The Customer Journey
The internet has provided business owners with unlimited options to offer products and services to people all over the world. One of the best methods to take a potential customer from the discovery of your business, to making a purchase is to use a marketing or sales funnel.
A sales funnel is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. This is basically the buying process that businesses lead customers through when discovering and purchasing products. Having a well thought out process that gradually leads a customer to the sale will increase the likelihood of them making a purchase.
An example would be to to have each stage of the funnel represent a step in the AIDA marketing model. An AIDA model would lead the potential customer through the funnel by first grabbing their attention, then building up interest, then creating desire or need, and finally getting the prospect to take action based on whatever your funnel was designed for. This could be anything from signing up for a newsletter, to making a purchase on your site.
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