Most roofing company advertising fails because companies blast out offers to a cold audience that doesn’t know who they are.
You can 10X the effectiveness of your marketing by following a simple 2-step funnel that we call Brand Response Marketing.
Step 1: Put out valuable content to build an audience of people who are interested in your content, your company, and your services.
Step 2: Serve compelling and relevant offers to the warm audience of people who have already demonstrated interest.
This is a strategy that most roofing companies have never thought of and certainly aren’t using. If you run this consistently, you will be able to dominate your market and generate as many inbound leads as you want.
This is part of our Accelerator marketing training program that we teach roofing companies. You can learn more at https://www.contractordynamics.com
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