Most Coaches Design Their Digital Marketing Sales Funnel WRONG!
COPY this approach for the best sales funnel for your service business
FREE DOWNLOAD: marketing automation workflow templates https://www.coachseansmith.com/getresponse (affiliate link)
The way most people build marketing funnels is flawed. Most build a funnel in the same way that a consumer would go through it – from low end offer, increasing at each stage until they reach the high end premium offering.
Instead of approaching your funnel in this fashion, I recommend flipping this on its head and working backwards. You should start with your premium offer, then take a piece of this and offer that at the stage before, repeating this logic at each phase of the funnel until you get to the beginning!
Selling coaching isn’t the same as selling a commodity or a product. As a coach, you have a service business and your sales funnel needs to focus on ensuring that you satisfy what I call the ‘EAT principles’:
E – Experience
A – Authenticity
T – Truth
Using GetResponse will help you with this entire process. I’m a huge fan. The fact that it can help you to visually plan your funnel, whilst at the same time helping to automate your emails and integrate into other tools and services (webinar providers, for example) helps to make the whole funnel building process much easier, quicker and more efficient, to help you make more sales!
#salesfunnelforservicebusiness #marketingautomationworkflow #digitalmarketingsalesfunnel
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