Chuck Eesley discusses entrepreneurial sales and marketing, including the role of marketing in defining the target customer and how this choice then drive the go-to-market strategy. The video also goes through metrics for marketing and the role of marketing in driving customers towards the sales and distribution funnels.
Take the quizzes and find the rest of the course at http://eesley.blogspot.com
Stanford University:
Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE
Stanford University Channel on YouTube:
http://www.youtube.com/stanford
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