Statistically 95% of people leave your website without buying or leaving their details. In fact for most it’s nearer to 99%. But if you understand what the visitor wants and help them find it easily on the page your site will perform a lot higher than this
In this module we’ll show you how to design and layout a web page to makes it easy for visitors to carry out the task they have in mind.
This will includes making a decision about each page objective and then delivering that objective including
– Getting the content hierarchy right
– Being consistent
– Developing a clear call to action
Finally we’ll talk about how to use trust elements reviews and testimonials to convince a visitor to buy from you.
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