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Topic: Plan your online business strategy
1. The benefits of an online strategy
Samrat has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably.
Help Samrat create his own online business strategy, by selecting the correct steps he should take.
2. Taking a business online
Gaurav owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.
Can you advise Gaurav on how to make both his online and offline business successful?
3. Understanding customer behaviour
Sapna owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence.
As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business’s contact information.
Which of the brand’s touchpoints should Sapna modify to help address her customer’s feedback?
4. How to stand out from the competition
Simar owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Simar would now like to break into the online market to boost product sales.
Which of the following actions should Simar take to identify opportunities for online business growth?
5. Using goals to improve business performance
Rohan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”.
Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?
What is the first step in creating an online business strategy?
What is the purpose of the ‘See, Think, Do, Care’ framework?
Why is optimising customer touchpoints online beneficial for businesses?
Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
What type of information can KPIs provide?