Social media marketing is the rocket fuel that can take your business to the next level. But how do you actually create a social media marketing plan? In this video I discuss the 9 steps that any entrepreneur or creative professional can take to start marketing their business intelligently and efficiently to leverage the power of social media and content marketing.
This video is targeted to my audience of entrepreneurs and creative professionals but is also useful and actionable for anyone interested in brand strategy, business planning, design, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
“Imagine: How Creativity Works”, Jonah Lehrer http://amzn.to/2mJpQe9
“Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
“Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd
“Change By Design”, by Tim Brown http://amzn.to/2uaXYjX
“The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r
“The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse
“Art + Design” by Rex Ray http://amzn.to/2yLMRRT
“Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO
“Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT
“Shift Ahead” by Allen Adamson + Joel Steckel – http://amzn.to/2xLrEX4
“See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK
“Steal Like an Artist: 10 Things Nobody Told You About Being Creative” by Austin Kleon http://amzn.to/2z5iRA0
MY EQUIPMENT + TOOLS:
Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q
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HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S
Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts
TubeBuddy: https://www.tubebuddy.com/philipvandusen
Adobe Creative Suite (2017 CC)
Native Instruments Komplete Audio 6: USB Audio Interface
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