Social media marketing is the rocket fuel that can take your business to the next level. But how do you actually create a social media marketing plan? In this video I discuss the 9 steps that any entrepreneur or creative professional can take to start marketing their business intelligently and efficiently to leverage the power of social media and content marketing.
This video is targeted to my audience of entrepreneurs and creative professionals but is also useful and actionable for anyone interested in brand strategy, business planning, design, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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MY WEBSITE:
http://www.philipvandusen.com
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β9 Design Elements Your Brand Absolutely, Positively Needsβ
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
“Imagine: How Creativity Works”, Jonah Lehrer http://amzn.to/2mJpQe9
βFree Agent Nationβ by Daniel Pink http://amzn.to/2mWlbpR
βOrbiting the Giant Hairballβ by Gordon MacKenzie http://amzn.to/2noTnIL
βRules of the Red Rubber Ball: Find and Sustain Your Lifeβs Workβ by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd
βChange By Designβ, by Tim Brown http://amzn.to/2uaXYjX
βThe Brand Gapβ by Marty Neumeier http://amzn.to/2CAbYZk
βGood Design Is A Tough Jobβ by Kirsten Dietz, Jochen RΓ€deker http://amzn.to/2CAIH0r
βThe Art of Innovationβ by Tom Kelley http://amzn.to/2wtAevL
βThe Edge: 50 Tips from Brands That Leadβ by Allen Adamson http://amzn.to/2Ef6fse
βArt + Designβ by Rex Ray http://amzn.to/2yLMRRT
βCrush Itβ by Gary Vayerchuk http://amzn.to/2eYdfPO
βExpert Secretsβ by Russel Brunson http://amzn.to/2zEDOBT
βShift Aheadβ by Allen Adamson + Joel Steckel – http://amzn.to/2xLrEX4
βSee You at the Topβ by Zig Ziglar http://amzn.to/2hBcdhw
βFlow: The Psychology of Optimal Experienceβ by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK
βSteal Like an Artist: 10 Things Nobody Told You About Being Creativeβ by Austin Kleon http://amzn.to/2z5iRA0
MY EQUIPMENT + TOOLS:
Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q
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Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh
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ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE
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LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK
Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK
Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ
Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B
OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va
Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm
HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S
Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts
TubeBuddy: https://www.tubebuddy.com/philipvandusen
Adobe Creative Suite (2017 CC)
Native Instruments Komplete Audio 6: USB Audio Interface
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