E-learning is set to grow to 350 billion annual revenue by 2025 and lynda.com, an online e-learning platform was sold to LinkedIn for one and a half billion. Maybe we should be selling online courses? The market for online courses has grown rapidly but so is the competition.
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There’s various tactics you can use to convince people to buy from you rather than your competitor and that’s what we want to show you today. Hey everyone, my name is Ian Cleary from RazorSocial we bridge the gap between marketing and technology and today we’re going to talk about how to sell more online courses and thank you very much GetResponse for having me on this channel today. When I going through some of the examples I’ll use GetResponse AutoFunnel feature which is a great feature for setting up sales funnels and that’s a great way for selling your online courses. So one tactic you should always use is social influence. Social influence is about other people being influenced by the behavior of people. For example you see a customer testimonial on site. People read that customer testimony and say – well if other people are getting value or benefit from the product or service maybe they will too.
So testimonials will be one. And another would be showing a review rating saying – oh this is a five-star review rating or maybe featured on different press or articles.
0:03 – Intro
1:25 – Sales page for online courses
2:08 – How to A/B test your landing page?
4:05 – AutoFunnel analytics
5:15 – Try GetResponse AutoFunnel feature today
GetResponse Autofunnel is a ready-made, automated step-by-step system to build your landing pages, automate your emails, sell your products, recover abandoned orders, and earn you money. Build sales funnels, lead generation funnels, and webinar funnels – all inside your GetResponse account.
Learn more about Autofunnel: https://www.youtube.com/playlist?list=PLolK1kgYG3zxAAHaHiVg2LXANXQN1DlrX
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