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home Funnels Overlaying market intelligence with human intelligence – Matt Potter

Overlaying market intelligence with human intelligence – Matt Potter



We were privileged to hear how Matt Potter, Chief Content Officer at John Brown Media Group, Journalist at the Washington Post, Author and Broadcaster believes in getting deep inside a brand; into its stories, challenges and audiences. He revealed that 95% of his job is his clients back away from the specifics. Intrigued? Watch his presentation, courtesy of John Brown Media Content Conference.

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