Saranya Babu is a product and technical marketing expert who is currently using her talents as the VP of Marketing at Instapage. Her career began as a software engineer and quickly transformed into product marketing as she developed an affinity specifically working with customers and partners.
As a product marketer with B2B SaaS companies, she was able to use her engineering skills to truly understand the products she was marketing and the pain points of her customers who were mostly engineers.
In this episode, Saranya shares:
– the definition of product marketing
– the differences between marketing to consumers and large businesses
– the increasing importance of business intelligence and filtering data
Visit https://instapage.com/podcast/enterprise-marketing for the full article and transcript.
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