Latane Conant – CMO @ 6sense
How to add value in every engagement with no emails, no cold calls and no gating.
Being customer-centric includes your future customers (prospects). Don’t spam them with your outbound efforts.
Calls, Emails and marketing efforts are all lost in the “”dark funnel”” and obscures interested buyers if you can’t see their intent.
MQLs don’t work. “Hot Inbound” means someone is already shopping with 5 of your competitors.
The three I’s: industry, intent and in-market
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The Sales Impact Academy Team