http://measureschool.com/eefunneltracking
In this video, we will show you how to build you own customised funnel using built-in Google Analytics features(enhanced Ecommerce tracking) and Google Tag Manager – even if you don’t have an Ecommerce website. This will help you get super actionable insights and segments to help you in your marketing. So lets jump in!
OUTLINE:
0:00 – Introduction
1:20 – The Problem with Goals Funnels
1:40 – Enhanced Ecommerce Tracking Functionalities
3:19 – Funnel Step 1
5:37 – Funnel Step 2
7:30 – Funnel Step 3
9:05 – Going from Raw Event Data to Checkout Behaviour Report?
15:38 – Is Enhanced Ecommerce Useful to Non-eCommerce Websites?
16:30 – Summary
#GoogleAnalytics
#FunnelsTracking
#EnhancedEcommerceTracking
https://developers.google.com/tag-manager/enhanced-ecommerce#promo
https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce#action-types
http://www.lunametrics.com/blog/2014/09/18/faq-enhanced-ecommerce/
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GTM Copy Paste – Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa
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Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books
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