In this video, we will show you how to build you own customised funnel using built-in Google Analytics features(enhanced Ecommerce tracking) and Google Tag Manager – even if you don’t have an Ecommerce website. This will help you get super actionable insights and segments to help you in your marketing. So lets jump in!
0:00 – Introduction
1:20 – The Problem with Goals Funnels
1:40 – Enhanced Ecommerce Tracking Functionalities
3:19 – Funnel Step 1
5:37 – Funnel Step 2
7:30 – Funnel Step 3
9:05 – Going from Raw Event Data to Checkout Behaviour Report?
15:38 – Is Enhanced Ecommerce Useful to Non-eCommerce Websites?
16:30 – Summary
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