home Business Plan How To Build A Two-Sided Marketplace

How To Build A Two-Sided Marketplace

Interested in building a marketplace startup like Uber? Then you’ll want to watch this. All great two-sided marketplace company (Ebay, Uber, Airbnb, Instacart, etc) follow these principles. In this video, I share 3 strategies to improve your chance of being successful.

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Here are the 3 things to look after in order to build a successful marketplace:

1) Deciding if you’re a version 1.0, 2.0, or 3.0 marketplace?
2) Starting with an uncomfortably narrow niche in the beginning.
3) Cracking the customer demand side of the marketplace first.

Missing one of these 3 strategies could cause you to spend time focusing on the wrong part of your business and potentially failing before you get to escape velocity.


Dan Martell is an award-winning Canadian entrepreneur and founder of Clarity, a venture-backed startup that makes it easy to connect with top business minds over the phone. He previously co-founded Flowtown, a San Francisco-based social marketing product which raised funding, grew to over 50,000 small business customers and was eventually acquired by Demandforce in 2011. In 2012, he was named Canada’s top angel investor having completed over 33 investments with companies like Udemy, Intercom, and Unbounce. He believes “you can only keep what you give away” and is heavily involved in many charitable organizations & community events.


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