If you’ve ever shopped for a smartphone before, you’ve probably seen sales like this one from Samsung. Or this one from Google. Android smartphones go on sale fairly regularly, so it’s pretty easy to purchase one for less than retail price. But when it comes to the iPhone, that’s nearly impossible. Apple never offers sales on their smartphones, even though they’re some of the priciest in the industry. Instead, Apple encourages customers to trade-in their old iPhone for a discount, or sign up for the iPhone Installments program to make the full payment over a longer period of time. So why is Apple so averse to running iPhone sales? They’re already making so much money, and they could sell a lot more units if they lowered the price, right? Well, that’s exactly what I’m going to explain in this video.
Music: Bensound – Piano Moment
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